The Bajaj Group abides by the principles established by its founder – Late Shri Jamnalal Bajaj. An ardent patriot and follower of the Gandhian way of life, he was a staunch believer of principles such as ‘Honesty over Profits’, ‘Action over Words’ and ‘Common Gain over Personal Gain’.
The Bajaj Group leads several CSR initiatives that highlights socio-economic and community development needs of India. Its CSR initiatives are driven by the core values of ethical functioning, respect for all stakeholders, protection of human rights and care for the environment. These values have allowed the company to look beyond profits. Over the years, these ideologies have guided the way ahead for Bajaj Auto Limited.
To invest in resource creation for projects which are sustainable and would benefit present as well as the future generations.
To patronise ‘education for every Indian’ to ensure individual growth, leading to growth of the society and to ultimately build a prosperous nation.
To guide individuals towards self-improvement and encourage them to create excellence through team work.
To take our activities to locations where we have our presence and from where it is practically possible to effectively guide, monitor and implement specific projects.
Focus on ‘Caring’ for even the lowest of the social-economic strata of society irrespective of their religion, caste or language.
To ensure minimum damage to the environment or undertake such projects which ensure sustainable development of natural resources.